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Earlier in the week, Sanuk headquarters got a note from our friend Brian saying that his “trusted”" pup “ate” his brand new Sanuks. Needless to say we were a little skeptical at first… that was until we saw the photo evidence. This made us giggle big time…

Behold: These poor Beer Cozys got some 5-Star chomp treatment

But, how could you get mad at a mischievous face like this??

Those are some Sad-Puppy-Eyes if we’ve ever seen any…

Got a Pesky pup chewin’ up your Sanuks? Puppy adoption anyone?

The Pacific Wave Spring Fling is a grassroots surf contest held up in chilly Santa Cruz, California. The surf was freezing, but Tyler Fox put on red hot performance. Not even the coldest elements of the Pacific Northwest could hold Sanuk Team rider Tyler Fox back as he surfed his way to the top of the podium. Congrats Tyler! Brrrrr- Bundle up!

photos via: www.santacruzsurfshots.com/

For full coverage of the story click here

In Chile, a select crew of big wave surfers were invited to the Quiksilver Ceremonial Big Wave contest at Punta de Lobos. Sanuk’s big-wave chargers Peter Mel, Ramon Navarro and Shane Dorian were on hand to push the limits and conquer gargantuan Chilean water mountains. The purpose of the event was raise funds for local disaster relief efforts in wake of February’s devastating earthquake and tsunami. All riders pledged to donate 50% of their prize winnings to help the cause. The total prize purse of the event topped out at $30,000.

For more coverage of Mel, Dorian, and Navarro doing what they do best- head over to the contest website!

Sanuk shredder Cole Houshmand takes top honors at in the Mini-Grom Finals at The West Coast Championships! Cole put on a stellar performance in cranking 6 to 8 foot surf boasting a big 8.17pt ride to take the win. On top of that, Cole has also been named the NSSA Surfer of the Week! Mad props for bagging this major contest win- Hoist that trophy high big fella!

photo: nssa.org

Check out the full article here

Saturday’s celebration at Mesa Rim Climbing Center went off in a big way. Climbing fans were sticker’d, ‘stached and stoked as Chris Sharma snagged the top spot in the climbing competition. As an encore, Chris grabbed a skateboard and hit up mini-ramp. Watch out Tony Hawk there’s a new sheriff in town with a killer pair of kicks!