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Now this is what we’re talking about! Behold: what you are looking at is a kayak filled to the brim with ice-cold, shimmering beer… *Tear* It’s so beautiful.

Sanuk’s Shon Bollock and his crew of fellow watermen/party animals, the Shasta Boyz, recently held a Haymaker and Wet Dreams premier at Dragon Graphics. He sent a few photos from the party.

Shon and the Shasta Boyz demonstrate with perfect proof that kayaks can be multifunctional pieces of equipment. Not like they’ve done this before or anything…

(all photos: Callie Daniel/Huckin Huge)

Now if you’ll excuse us we’re gonna grab our bottle opener…

On August 7th, Shelter Surf Shop, will be hosting “Seafood for the Future”. The event is a collaboration between The American Institute of Wine and Food and the Aquarium of the Pacific to serve sustainable Baja fish tacos and cerveza! Ay caramba, does that sound muy bueno to us!

After dinner, Seth Pettersen will be jammin’, jammin’…  and then a classic surf film will be shown on the wall in the back parking lot. Bring your beach chairs! Entrance to the shop and concert are free, if you would like to eat, it is $10 a plate, and you get a few tacos and a few beers. Mmm…beers.

Tacos & Beer will  be  served at 6pm.

Seth Pettersen plays takes the stage at 8pm.

Classic surf film showing at 9pm.

For even more info on the event, check out the Facebook Event site

Say hello to our fellow bloggers at Shelter Surf Shop!

Shelter is located at: 2148 East 4th Street Long Beach, CA 90814-1003

Eat your heart out Twilight. Take a hike Jonas Brothers- because Sanuk has a few fanboys (and girls) of their own. UpDowna (short for Up a mountain, Down a Beer) is a blog run by humanoids that live for all things backpacking, hiking, camping, climbing, wilderness survival, skiing, snowboarding, and (of course) ice cold beer.

In a recently in a post entitled “Happy Feet“, they gave us some big time unsolicited groupie love that rivals that of all those giggly Justin Beiber fanatics. The post reveals quite clearly that they are big proponent of our Sidewalk Surfers. Bunny (who is a dude by the way) notes how, “everyone is making a big deal over those 5 toe things. If you like them that’s your thing, but I’m sticking to my guns with the comfort of my Sanuks!”  Now that is what we’re talking about.

Bunny’s favorite uses of our swag including (but certainly not limited to) road trips, base camping, kickin’ around houses (and caves), picking up the mail box, making beer runs and “any other quick I need shoes situations”. For the UpaDowna crew, Sanuk’s are “not just footwear…but a must have piece of gear in [their] arsenal!”

photo via. UpaDowna

For the full post click here!

7-Eleven has a new flavor: beer

Desiring to be the beer of choice for sporting events, they aptly named the beer “Game Day” - puhlease, try, any day!

Read the whole article here.